laviyo: Best AI Marketing Automation Platform for Email & SMS
Klaviyo is a marketing automation platform that transforms digital communication via its predictive analysis capabilities and integrated artificial intelligence. Adapted to retailers and e-commerce companies, it facilitates the creation of high-performance email marketing and SMS campaigns.

➥ But what is Klaviyo?
Founded in 2012 by Andrew Bialecki and Ed Hallen, the Klaviyo website has established itself as the benchmark marketing automation platform for thousands of e-tailers. This high-tech solution combines email marketing, SMS and artificial intelligence to deliver personalized communications to your customers.

What makes it special? Its ability to analyze numerous data points per customer enables ultra-precise segmentation of your audience.

➥ Why choose Klaviyo for your business?
Results are impressive: your email campaigns achieve an average open rate of 35%, thanks to AI that automatically determines the best times to send them. In addition, AI analyzes over 230 data points per customer to help you create ultra-targeted segments.

Case studies and examplest
For example, you can automatically identify and contact customers who have abandoned their shopping carts for more than €100 in the last 48 hours. Then, the prediction system identifies each customer’s likelihood of purchase over the next 30 days.

For your SMS campaigns, you benefit from a 98% deliverability rate and advanced tools such as automatic A/B testing on content.

Quick and easy to integrate
Direct integration with your online store synchronizes your data in less than 2 minutes, giving you time to react quickly to customer behavior. Also, customizable dashboards give you access to precise metrics such as ROI by segment, conversion rate by channel and even projected customer lifetime value.

A secure and reliable online service
Prizes & awards for Klaviyo
Klaviyo has won multiple awards. It is a major player in the e-mail automation and marketing sector.

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➥ How does Klaviyo’s AI work?
So what’s the secret to all this? In fact, Klaviyo’s AI continuously analyzes customer data to predict the best marketing actions. The platform quickly turns an idea into an active campaign using its machine learning algorithms. In particular, this technology automatically optimizes message sending times and content.